(Jamie) Welcome back to Farm Factor and the Kansas Soybean Update.
(Greg Akagi) This is the Kansas Soybean Update. It’s brought to you by the Kansas Soybean Commission. The Soybean Checkoff, Progress Powered by Kansas Farmers. Jodi Oleen, Director of Consumer Outreach with Kansas Pork Association joins us. And Jodi a #RealPigFarming tour took place at Fair Oaks in the month of October. (Jodi Oleen) Yes it did, it’s one of our favorite opportunities to showcase what real pig farming looks like today. (Greg) Tell us how the #realpigfarming campaign got its start. (Jodi) It’s a national campaign that Kansas farmers, both pork and soybean, are supporting to give influencers a look into how pigs are raised today. (Greg) And why is it important to do that? (Jodi) Influencers today are really driving decisions. Whether that be at the grocery store, with our retailers or even in our kitchens at home. And so, for us to connect with, us meaning people who are producing food, to connect with these influencers and make a difference and give them a glimpse into what food production today looks like. Very important. (Greg) And consumers like that, they don’t get the opportunity to be able to speak with those who are on a farm, who raise pigs, who are out there every day. (Jodi) And we do a great job through this program and props to Kansas Soybean staff, and all of our staff and farmers who support this for doing research and surveys both before and after this tour takes place. We make sure to find out what questions do these influencers have. (Greg) Are there two or three real common questions that it seems like you get on this tours? (Jodi) We always get antibiotics, hormones, environmental affects. We also get concerns about GMOs. How does the family farm fit into all this? These real pig farming tours, it’s a glimpse into farming today, does a really good job of addressing that. (Greg) And Jodi, school teachers here in Kansas, they’ve got a great opportunity to take their students on a virtual field trip to a Kansas pig farm. (Jodi) They sure do. Again, supported by Kansas soybean farmers, and really driven by our pig farmers around the state, we have launched the virtual field trip tour and this has been a great program so far. Over a thousand students have looked inside Kansas pig farms to date, due to the program. If you’ve got any questions about the program, I encourage you to contact Kim at our office. (Greg) And for those who want to reach out on social media, what’s the hashtag for all this that they need to use? (Jodi) They can use realpigfarming hashtag and they can find us pretty much everywhere by searching @kansaspork. (Greg) Jodi Oleen, Director of Consumer Outreach with the Kansas Pork Association, joins us on the Kansas Soybean Update. It’s brought to you by the Kansas Soybean Commission. The Soybean Checkoff, Progress Powered by Kansas Farmers. Learn more at kansassoybeans.org. For Kansas Soybeans, I’m Greg Akagi.
(Jamie) Hope you enjoyed this week’s Kansas Soybean Update! Stay with us after the break for more Farm Factor as Kyle visits with Dr. Steve Henry from Abilene.