(Greg) This is the Kansas Soybean Update. It’s brought to you by the Kansas Soybean Commission. The Soybean Checkoff, Progress Powered by Kansas Farmers. Terry Griffin, K-State Extension Cropping System Specialist joins us. Precision ag data has been a part of a farmer’s every day operations for many, many years. So, have we seen that data be any type of an influence on farmland values? (Terry) So far, I do not believe that we’ve actually have seen any influence on farmland values based upon whether a precision ag data was present or not. (Greg) If that data were sufficient enough for somebody’s everyday operation, so it be considered that Big Data, how do we look at it now, knowing that Big Data has started to become a more important issue? (Terry) Well, we do fully expect that Big Data will impact farmland values and rental rates in the very near future. Although we’ve not witnessed or saw any evidence of this in empirical data, we are starting to build models and survey techniques so that we can isolate and determine if this is actually happening or not. (Greg) So, let’s take an example of a soybean producer that is out there and in a mature Big Data system. A lot of that individual tract of land is gonna really rely on that infield data that they see. (Terry) We see good examples of how data can be combined or aggregated with other farm’s data into a community, pooled data set and from there better insights can be obtained than from each individual data set. (Greg) So, let’s say some who participate in Big Data and you know there’s gonna be producers that decide not to do that. (Terry) The first one or two or few people that participated had very little value. But as more and more people participated the value to everybody sky rocketed. If only a few people participate, the value would be very limited. But you’re right, not everybody will participate for various reasons and those who are left out of the community would not be able to directly enjoy those benefits. (Greg) If I’m a soybean producer what would be the best advice that you would give that producer out there in regards to specifically the data that they keep right now? (Terry) Well, my main piece of advice is to be cognizant about what data is being collected and how it’s being used. One of the issues with data is quality, so I always encourage people to start collecting yield monitor data, even if they do not have a direct use for it. Because sometimes it takes a few seasons to get used to calibrating yield monitors and so forth. And as of today, that is still a very important part that cannot be overcome by post processing procedures. (Greg) Terry Griffin, K-State Extension Cropping Systems Specialist, joins us on the Kansas Soybean Update. It’s brought to you by the Kansas Soybean Commission. The Soybean Checkoff, Progress Powered by Kansas Farmers. Learn more at kansassoybeans.org. For Kansas Soybeans, I’m Greg Akagi.